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Case Study

Cuisinart

Since their introduction to American consumers in 1973, Cuisinart has been on a mission to help their users “Savor the Good Life®.” Cuisinart is a full-service culinary resource with a wide array of products, preferred by chefs and favored by consumers. Cuisinart is committed to producing innovative, functional, and top-quality products for customers worldwide.

Brand Dilemma

Prior to partnering with Verdi Commerce in the first quarter of 2021, Cuisinart made refurbished goods available to their channel.  While buyers weren’t difficult to find, the process was plagued by a variety of issues:

  • Difficulty selling low-velocity items 
  • Multiple resellers eroding retail price points and product margins
  • Unreliable demand with volatile pricing 
  • Inconsistent customer experience & diminished brand value
  • Multiple instances of refurbished units being sold as new 
  • Poor content across listings on Amazon and eBay 

 

Cuisinart needed a new strategy.

Brand Solution

After meeting with the team at Cuisinart, Verdi developed a unique program specifically designed to simplify and amplify their go-to-market strategy.

  • Verdi became Cuisinart’s one-stop shop for refurbished products, committing to purchase their entire flow of goods. 
  • Verdi’s content team improved the Cuisinart listings on major marketplaces and created a brand-specific eBay store to improve customer experience.
  • Cuisinart refurbished listings were introduced to new digital channels like Target+ and Walmart, adding millions of new potential customers. 
  • Regular CPFR engagement and cooperative strategy
  • Unprecedented transparency via Verdi’s market-leading POS reporting
Partnership Results:
Revenue Growth
+174% YoY
Active SKU Management
+380% YoY
Sales Channel Development
New Channels contributing 33% of total sales volume!
Store
eBay
Positive Feedback
99%
Items Sold
17K
Followers
3.7K
Visit Cuisinart eBay Storefront
Lasted Updated: October 3, 2023
Brand Partner Feedback

“Verdi Commerce delivers on the promise of transparency! Their business model has helped the way we look at our secondary markets and has set the standard for partners on refurbished goods. When partnering with Verdi our principal consideration was that through their relationships they are able to maintain a level of purchasing that matches our return inflow. In addition, we are aligned on our channel strategy and are confident that Verdi would not compromise the integrity of our brand.”

Dan
Cuisinart

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